In the coming years, it is estimated 55M “seniors” born 1925 to 1946 (G.I. Generation, Silent Generation & Boomers) will be entering the residential housing market place. When will depended on your market but it would be wise to being your preparation now.
Prepare now in order to tap into the “senior” resource by actively marketing and building referral base.
To effectively work with this demographic:
• Know the your local market
• Reach where they live, eat and meet
• Find and tap into local senior resources
• Build a senior friendly network
• Actively market to seniors moving into/out of your area.
• Learn what is important to them
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